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ROCKWOOL
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Some Background
ROCKWOOL is the world’s leading supplier of stone wool insulation for residential and commercial use.
Services
Creative Strategy & Development; Digital Strategy, Design & Development; Search Marketing
Quick Brief (is that a tautolgy)
With a global rebrand underway, the client needed help changing ROXUL, their North American name, to ROCKWOOL.
What's in a name?
Everything.
For almost 30 years, ROCKWOOL’s North American division operated under the name ROXUL. Starting relatively unknown in the commercial and residential building industries, it quickly made a name for itself as “the better insulation.” We were tasked with introducing the new brand and the “new to North America” ROCKWOOL name to an entire industry.
Hello. A simple yet powerful solution.
For almost 30 years, ROCKWOOL’s North American division operated under the name ROXUL. Starting relatively unknown in the commercial and residential building industries, it quickly made a name for itself as "the better insulation." We were tasked with introducing the new brand and the “new to North America” ROCKWOOL name to an entire industry.
We welcomed some impressive results.
From quick videos on Facebook and double-page spreads to effective search marketing, we used both traditional and non-traditional tactics to build a highly adaptable campaign. We leveraged ROCKWOOL’s celebrity relationships and even partnered with a tech startup to ensure our message was shared with every visitor to the new ROCKWOOL website.
- 3.3MillionDigital Impressions
- 7+ThousandClicks from rich media and social ads
- 25+ThousandVisitors to the campaign landing page
Let's chat.
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